just:play is a Single Channel automated 24/7 Master Control playout solution with SD, HD and UHD format support, seamlessly integrating live feeds and routers as well as GPI events and real-time graphics. just:play is designed to meet the automated 24/7 Master Control playout demands of TV stations, with state-of-the-art scheduling, live input switching, streaming output and template based real-time graphics capabilities. Given its industry standard client-server architecture, just:play is an ideal 24/7 Master Control playout solution, combining top-notch usability and industry-standard system reliability.